Vi-M Talent Assist

Motivational Personality of the Week – Deola Sagoe

DEOLA SAGOE - Founder, House of Deola


Ms Deola Ade-Ojo is a Nigerian born fashion designer who is popularly known by her design name, Deola Sagoe. She began designing in 1988 when she joined her mother’s business with a view of expanding the label’s repertoire to encompass more contemporary designs for the ever-developing, cosmopolitan high-brow society.

Using African hand-woven materials in which she brought to life a range of distinct cultures; and contemporizing almost-lost traditional African techniques, Deola quickly became an icon in her field.

Deola is well known for her uncanny attention to detail, her expert handling of a diverse range of fabrics as well as her exemplary grasp of a wide range of female body types. She is celebrated back home for her patriotism and zeal in Nigerian culture at large. Her ingenuity and innovativeness combined with strong business acumen and vision has seen her win various accolades, awards, and recognition over the years.

Having been the first black woman to present a collection at Alta Roma, Rome’s celebrated fashion week, back in 2004 and the first Nigerian to have her own stand-alone show at the New York Fashion Week September 2014, she continues to lead the way in trailblazing Nigeria on the global fashion map.

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