MOTIVATIONAL PERSONALITY OF THE WEEK- DEOLA SAGOE
Ms Deola Ade-Ojo is a Nigerian born fashion designer who is popularly known by her design name, Deola Sagoe. She began designing in 1988 when she joined her mother’s business with a view of expanding the label’s repertoire to encompass more contemporary designs for the ever-developing, cosmopolitan high-brow society.
Using African hand-woven materials in which she brought to life a range of distinct cultures; and contemporizing almost-lost traditional African techniques, Deola quickly became an icon in her field.
Deola is well known for her uncanny attention to detail, her expert handling of a diverse range of fabrics as well as her exemplary grasp of a wide range of female body types. She is celebrated back home for her patriotism and zeal in Nigerian culture at large. Her ingenuity and innovativeness combined with strong business acumen and vision has seen her win various accolades, awards, and recognition over the years.
Having been the first black woman to present a collection at Alta Roma, Rome’s celebrated fashion week, back in 2004 and the first Nigerian to have her own stand-alone show at the New York Fashion Week September 2014, she continues to lead the way in trailblazing Nigeria on the global fashion map.
PROFILE OF DEOLA SAGOE
- Deola Sagoe is from Ondo State in Nigeria
- She studied at the University of Miami and University of Lagos with a Masters in Finance and Management.
- She is blessed with three daughters – Teni, Aba and Tiwa.
- Her entrepreneurship dynasty in the fashion business continues through Deola’s three daughters who in 2011 together with her founded their own Clan label, producing meticulously designed casual wear and dresses for the younger, more price conscious consumer.
- She has entrepreneurship in her blood, coming from a prominent family of Nigerian entrepreneurs and owners of the Eilzade Group, originally started by her father and late mother, and today run by her brother.
- Her fashion design credentials took a huge leap forward when she won the M/NET Anglo Gold African Designs Award, having been nominated by the influential US Vogue Editor, Andre Leon Tally, and was selected as one of four designers from Africa to show their work at New York Fashion Week in 2000.
- She was rated number 37 on the African Almanac scale of 100 most influential Africans in the world in 2001.
- She became the first black woman to present a collection at Alta Roma, Rome’s celebrated fashion week, back in 2004.
- She was recognized at the 10th International Star Awards in Paris and merited the Platinum Quality Award for her superior clothing in 2007. In a similar vein, she was awarded the International Quality Award (in the diamond category) of Excellence and Business prestige at the Quality Summit in New York, 2008.
- Deola Sagoe brand was recognized as a ‘Super Brand’ and was recipient of the Super Brand’s Certificate of Excellence in Fashion Design and Label Category in 2010.
- In 2015, She featured in and produced costumes for the monumental film on Nigeria’s independence directed by Kunle Afolayan: “October 1” and merited herself the Multichoice- Africa Magic Viewer’s Choice Award for Best Costume Designer.